Rubix Blockchain has appointed Mahesh Ramanujam as its chief executive officer (CEO). He will oversee the blockchain platform’s global operations, expansion and community development. 

Mahesh claims to be committed to leveraging Rubix’s decentralised architecture, Proof-of-Pledge (PoP) protocol and green blockchain to solve real-world issues ignored by Web2. He previously served as President and CEO of the U.S. Green Building Council (USGBC), Green Business Certification Inc. (GBCI) and the Arc technology platform. 

“Blockchain created a seismic shift in the implementation of Web3 and we built Rubix to meet the moment,” said KC Reddy, Rubix’s founder and chief architect. “From developing better blockchain use cases to their integration into business practices, Mahesh and his team understand the landscape and are the right leaders for this moment.”

Inspired by Reddy’s foresight in creating PoP and the development of ‘blockchain for good’, Ramanujam said, “We are democratising Rubix technology and, in doing so, we’re working to become the global standard for blockchains. The expanded reach of Rubix will help position Web3 to take on the next generation of DeFi, GameFi, Metaverse, NFTs and beyond.”

The company has also augmented its global leadership team with the appointment of Sarah Merricks as chief marketing officer, Manoj Vembu as director and global head of business development and Scot Horst as chair. 

Previously the chief of staff at USGBC, Merricks led marketing efforts for LEED international, the Arc digital platform and other sustainability rating systems and credentialing programs. 

Horst also served at the USGBC in a senior role in the LEED certification system, growing the program from its early roots to global recognition. He plans to leverage Rubix’s decentralised network to help subject matter experts, leaders and consumers use its blockchain technology to reduce emissions.  

Vembu will lead the market strategy and expansion of Rubix’s PoP technology from the metaverse to the real world. His experience includes roles as chief strategy officer, finance director for a Singaporean multinational trading corporation, and founder and director of a consulting group in India.

Rubix is a next-generation blockchain platform built to address the scale, cost, security and privacy issues. Based on the PoP protocol, its green blockchain virtually eliminates energy-intensive operations associated with legacy blockchain technologies.

Founded in 2017, Rubix is valued today at over $1 billion. It secured a $100 million investment from LDA Capital Ltd in June this year to grow global operations, support the transition to Web3 and expand its green blockchain community.