Addverb, a robotics and automation company has unveiled a new brand purpose and identity as it further spreads itself in the automation industry. The company’s fresh and new identity is aligned with the present positioning of the organisation in global markets. Since its inception, Addverb has used robotics to deliver innovative warehouse automation solutions that help customers scale their operations in a fast and effective manner.

“This brand rehash comes at a time when we have established our global footprints and is aligned with our vision and strategy to expand beyond warehouse automation and explore the realm of human-robot collaboration,” said Sangeet Kumar, chief executive officer (CEO) and co-founder, Addverb.  

The new brand identity aims to reflect the personality of Addverb and its people and will open a new realm of possibilities for the company. 

"Our warehouse automation solutions are unique as we transform the warehouse processes by not just eliminating the labour and automating the tasks but by redesigning the process with the right blend of human-robot collaboration. This unlocks tremendous value and adds unparalleled Efficiency, Reliability, and Accuracy (E.R.A.), to our customers, what we refer to as the “Addverb Advantage”," observed Satish Kumar Shukla, co-founder and chief marketing officer of Addverb.

The new design and identity evolve “Brand Addverb” to a company that designs and delivers solutions in the realm of human-robot collaboration beyond warehouse automation as well and help the company to expand in newer areas like airports and healthcare. 

The new logo design and visual identity will span across all touchpoints including products, sites, written and digital communication and will also help in creating a uniform experience for customers and employees across the globe. The new tagline indicates that the company is ready to explore new opportunities and is ready to build on the strength of its solutions.