In an attempt to accelerate global expansion, Chennai-based start-up FourKites has appointed Rocky Subramanian as its president. According to a company statement, Subramanian will work alongside Mathew Elenjickal, the CEO and will be responsible for the company’s global strategy and customer success. 

Subramanian’s appointment came at a time when FourKites is pushing itself hard to scale its operations.  In 2022, the company bagged a 70 per cent growth in new customers, with more than 1,200 of the brands. It has claimed that nearly 50 per cent of Fortune 500 companies are now using FouKites to track more than 3 million shipments around the world every day. 

FourKites inked strategic partnerships with a number of other enterprises like Mitsui & Co., Ltd., Quiet Platforms, Sony, Microsoft and Narvar to execute visibility. 
Prior to this, Subramanian worked as the CRO and executive vice president at Ceridian. FourKites claimed that he was responsible for the company’s $ 1.2 billion revenue growth. He was also pivotal to add some of the global enterprises to Ceridan’s customers' list. 

Addressing his appointment, Mathew Elenjickal, the CEO, said,  “As our new President, Rocky will be key to taking FourKites to the next level. He has a proven track record in delivering big wins for customers, building world-class teams, championing workplace diversity and culture, scaling processes and growing thriving partner ecosystems. Just as important, he passionately shares my belief that better supply chains make the world a better place. I’m honored to welcome him to our executive team as we accelerate FourKites’ growth trajectory.”

“From the beginning, I have been inspired by FourKites’ vision. It goes far beyond visibility; FourKites is helping companies lower costs, improve customer satisfaction, enhance workplace productivity and achieve their sustainability goals. It’s helping get food, medication and critical supplies to people who need them — faster and more reliably than ever before,” Subramanian added.