Pep, a social-first, mobile-centric online marketplace for content, has secured $2.5 million in seed funding from India Quotient and other marquee angel investors like Vidit Aatrey and Sanjeev Barnwal (Founders of Meesho), Kunal Shah from Cred, Farooq Adam from Fynd. Parag Bhide, Sambhav Mehrotra, Sridhar Subramanian, Ravindra Yadav, and Sargun Gulati also participated in the round.  

The funding round is expected to accelerate the company's mission of curating and democratising content across various formats and categories, making high-quality knowledge accessible and affordable for all.

At the core of Pep's platform lies a commitment to enabling users to explore, purchase, and monetise a diverse range of content and services. Whether it's live sessions, videos, one-on-one consultations, PDFs, or audio, Pep caters to a wide spectrum of interests, including cooking, DIY, fashion, devotional, health and fitness, personal finance, and beyond. With Pep's user-friendly interface and personalized machine learning algorithms, consumers can effortlessly discover and acquire content that aligns with their interests and needs, all at affordable prices, said the company. 

Nav Agrawal, co-founder and CEO of Pep, articulated the company's mission: "We are in a world where everyone is creating and consuming content every hour. With GenAI becoming mainstream, it is bound to fuel the growth of content creation. At Pep, we are building a new-age content marketplace that is changing the way we consume or create content. With our mobile-only approach, we enable people to sell content in a few clicks directly monetise their knowledge, and reduce dependency on conventional ad-based income. Using personalised machine learning algorithms, our consumers discover and buy the right set of content at affordable prices with a no-regret mindset.” 

Madhukar Sinha, Partner of India Quotient, expressed enthusiasm about backing Pep, stating, "Very excited to back Nav and Swapnil again to build the Amazon of Digital Goods and Services. With the fast-paced digitisation of the world around us, we see a huge Total Addressable Market (TAM) waiting to be unlocked."