AI-driven customer support platform, Kapture CX has expanded its international operations into the US Energy Retail sector with the launch of its highly verticalised enterprise-grade Customer Experience Automation platform, powered by Artificial Intelligence (AI) and Machine Learning (ML). 

With features such as customer self-service portals, digitised interactions, AI-driven chatbots, and live agent assistance, Kapture boasts a 360-degree support automation platform that has emerged as a game-changer in enabling energy retailers to thrive in the evolving landscape, the company added in its statement. 

“Our study of the US Energy Retail sector has revealed a spectrum of consumer preferences, emphasizing a growing demand for choice and convenience,” said Sheshgiri Kamath, CEO and co-founder of Kapture CX. 

“To win in this changing landscape, energy retailers should be more proactive and responsive to individual customer needs. Kapture CX, with its enterprise-grade AI-powered customer experience automation platform, offers highly verticalized solutions for Energy Retailers to deliver outcomes and quickly engineer advantage by moving their customer experiences from generalised to hyper-personalized, at scale,” he added. 

Kapture's platform leverages data automation to streamline mundane processes, resulting in reduced Average Handling Time (AHT) and a substantial improvement in first-call resolutions. The solution seamlessly integrates with Electronic Data Interchange (EDI) and Billing providers, accessing multiple pertinent data points, the company claims.   

“Energy retailers run highly complex operations and need solutions that are built to address their vertical-specific needs to yield tangible outcomes in real-world settings,” added Vikas Garg, CTO and co-founder of Kapture CX. “Capitalising on advanced generative AI, ML, and data analytics technologies, Kapture is leading the way into a new era of hyper-personalization and customer centricity that can help Energy Retailers realize huge commercial, operational and financial gains.” 

The company has recently secured a $4 million investment from India Alternatives, a prominent domestic private equity fund in India. With a suite of intuitive tools, Kapture CX enables companies to harness the power of customer feedback to deliver exceptional experiences. Their clients are Nykaa, 1MG, Zepto, Meesho, Syska, Big Basket, Ford, Netmeds, Prestige, Tata, and Wipro among others.