Start-up accelerator EvolveX, backed by We Founder Circle, has invested in a jewellery-saving app called Plus. The start-up caught the attention of investors in cohort-2 organised by EvolveX in September 2022, which helped it raise seed investment worth $350,000 from investors.

The start-up will invest the funds toward expanding and enhancing its operations. Additionally, it will acquire jeweller partners ahead of its business-to-customer (B2C) launch. The platform has onboarded over 270 jewellers as partners on its networks. 

With its slogan ‘Bharat ka jewellery savings app', Plus allows Indian homemakers to save for their desired jewellery, while earning 10 per cent annual interest. It also offers exclusive offers and discounts from several jewellers. 

Bhawna Bhatnagar, co-founder of EvolveX, said, “Gold has long been a preferred medium for Indian homemakers to safeguard their savings. However, with the emergence of novel platforms like Plus, we see a transformative shift in how homemakers can now save and earn interest effortlessly while aspiring for their dream jewellery.” 

Commenting on the fund raised, Veer Mishra, co-founder of Plus, said, “With the successful completion of this fundraise, we have made significant strides on the supply side and are now eagerly poised to bolster our demand side. As we shape our Pre-Series A round, the future looks incredibly promising and exciting for Plus.” 

A serial entrepreneur and an angel investor, Mishra has four ventures under his belt, including Neuron Inc, mYwindow Oasis productions and Vedalabs, of which two have resulted in successful exits.