Digital entertainment and technology company, JetSynthesys, has acquired Metaphy Labs, a solution provider for brands to create their metaverse capabilities in the Web 3.0 space. With this acquisition, it aims to democratize the metaverse experience by providing ‘metaverse as a service’ (MAAS) to brands. This will help them build their virtual worlds, replete with meta commerce and a wide range of customisable immersive user experiences.

According to McKinsey reports, meta commerce is slated to be a $2.5 trillion global opportunity by 2030. Rajan Navani, founder and CEO of JetSynthesys, said, “As a digital-first company building Jetverse, JetSynthesys can accelerate the growth of Web 3.0 space and extend its advanced capabilities to help other brands enter the metaverse too. Our mission has always been to provide best-in-class services to all our clients and end-users, and we are committed to doing the same with Metaphy Labs.” 

He added that the company aims to partner with multiple stakeholders, including public and private sector companies, industry bodies, and government stakeholders, to make MAAS the most sought-after capability of the future. 

Rakesh S, co-founder and CEO of Metaphy Labs, added that the company is creating a product suite that would power metaverses for Indian and global brands. “Our objective as JetSynthesys' Metaphy is to offer a platform ecosystem that enables brands and creators to develop and release immersive experiences with meta-commerce capabilities swiftly,” he stated.

The Pune-headquartered company, with offices in Europe, the UK, and the US, is backed by industry biggies like Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the multi-billion-dollar family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group and DSP Group.

Pune-headquartered JetSynthesys is backed by Kris Gopalakrishnan, Adar Poonawalla, Sachin Tendulkar, and the family offices of the promoters of Thermax, Triveni Group, Yohan Poonawalla Group and DSP Group. It is part of the diversified JetLine Group of Companies, the roots of which originated in the 1930s in Bangkok, with a presence in India since 1974.