Eco-friendly products company EcoSoul Home Inc. has onboarded actor and environmental advocate Bhumi Pednekar as its brand ambassador. The actor recently invested in Chrome Asia Hospitality's first boutique hotel, KAIA, which is located in Goa. 

Earlier this month, she was appointed as the new face of M·A·C Cosmetics' VIVA GLAM charitable initiative, which supports healthy futures and equal rights for all.

Pednekar is a staunch advocate of climate action and contributes actively to environmental causes by promoting sustainable lifestyle choices. By joining forces with EcoSoul, she will further advocate for conscious consumption and the importance of choosing environmentally friendly alternatives to single-use plastics.

EcoSoul Home fosters a sustainable lifestyle and champions eco-friendly alternatives crafted from renewable resources. Its co-founder, Rahul Singh, said, "As a passionate advocate for environmental sustainability and the United Nations Development Programme's National Advocate for Sustainable Development Goals (SDGs), Bhumi's unwavering dedication to driving positive change aligns seamlessly with our mission at EcoSoul Home. Her influential voice and active engagement on social media, where she raises awareness on crucial issues like climate change, sustainability, SDGs, and plastic pollution, will undoubtedly inspire individuals worldwide to embrace eco-friendly alternatives and take meaningful actions for our planet."

He added that with the actor's support, the start-up will accelerate the global adoption of sustainable products and forge a movement towards a greener, healthier, and more sustainable future.

Pednekar added, "I am honoured to partner with EcoSoul Home as their brand ambassador. We can empower individuals to make mindful decisions that contribute to a healthier planet. By promoting products by Ecosoul, we hope to influence a shift in consumer behaviour and encourage businesses to adopt sustainable alternatives. EcoSoul Home's range of eco-friendly and compostable products align perfectly with my values, and I am excited to be a part of this meaningful journey."

Founded in 2020, EcoSoul Home Inc. is a global eco-friendly products company with an active sales and operational presence in the USA, India, China, and Vietnam, offering more than 100 products worldwide. It has multiple sales channels, including D2C, retail distribution across 3,500 stores in the US, and multiple business-to-business customers.

The company raised $10 million in a Series A round led by Accel Partners and Singh Capital Partners. It planned to use this capital to launch new products, as well as fund international expansion in the UK, Europe and Asian markets, besides improving its tech and data capabilities. 

"There is a global macro-tailwind of shifting away from using single-use plastic with increasing regulatory pressure. This coupled with rising consumer sentiments towards sustainable everyday essentials, especially in Western markets, is driving growth," said Prashanth Prakash, partner at Accel, while commenting about the company's decision to invest in EcoSoul Home.