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Exotel Reveals New Brand Identity To Commit Towards Humanising Engagement

The new brand positioning reportedly underscores Exotel commitment to building lasting relationships with customers

Exotel Reveals New Brand Identity To Commit Towards Humanising Engagement
Shivakumar Ganesan, co-founder and CEO, Exotel.
POSTED ON April 25, 2023 2:48 PM

Exotel, a customer conversation platform, announced its brand relaunch, featuring a fresh logo and a new tagline. This move aims to represent Exotel's commitment to offering end-to-end solutions for building connected customer conversations.

Exotel claimed that its connected customer conversations have increased to over 70 million every day for more than 7000 businesses across India, Southeast Asia, the Middle East and Africa. The company recently expanded its full-stack offerings to the Indonesian and UAE markets. 

Furthermore, Exotel has expanded its unified customer conversation platform with the recent launch of  ExoMind chatbot builder powered by GPT-4 and Ameyo XTRM, an industry-first, cloud-based omnichannel contact center. 

With the combined synergies between Exotel, Ameyo and Cogno AI, Exotel has evolved from being a cloud telephony operator to become a connected customer conversation platform that is architected with the idea to deliver CX like a friend. The new Exotel brings together an omnichannel contact center, Communication API suite and Conversational AI on one powerful platform.

Exotel’s new brand identity signals its renewed purpose and expanded offering in the CX landscape. The new logo emphasizes the phonetic beginning of ‘x’ in Exotel in six different colors with a refreshed appearance. The dynamism in the shape of ‘x’ is also incorporated into the brand graphics with a free-flowing shape that conveys Exotel’s approach towards seamless connectivity. 

To accentuate its ability to create harmonious movements across customer conversations, Exotel has devised its new tagline, “like a friend.” The customer conversation a company creates is one where every engagement picks up from the previous engagement. Enabling enterprises and their customers wants to talk like a friend, listen like a friend, respond like a friend and connect like a friend. 

“Today we are proud to share our distinct brand identity. In the last few years, a lot has changed at Exotel as we have evolved and emerged as a true cloud CX platform, with unified networks, channels, API, bots, as well as virtual telecom operator licenses in India. We have harnessed new technologies, built new products, and acquired new expertise. With so much that has changed with us and around us, we feel it is time we refreshed our brand identity to signal an exciting future, full of new possibilities, to our customers, our people, our partners, and every industry with customer focus,” said Shivakumar Ganesan, co-founder and chief executive officer (CEO), Exotel.

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