Sustainability assessments Start-up EcoRatings raises an Undisclosed amount in its Pre-Seed Round from EvolveX, a start-up accelerator program by We Founder Circle (WFC).  

The start-up provides consumers with numeric sustainability ratings based on the United Nations’ 17 Sustainable Goals Framework, facilitating informed eco-friendly choices.  

EcoRatings was launched globally during the 28th United Nations Conference of Parties (COP28) in the UAE, EcoRatings conducts sustainability assessments across all sectors including travel, fashion, FMCG, food, healthcare, etc. 

New York Headquartered start-up founded by Aditi Balbir (CEO), Aqeel Ahmed (COO), and Shruti Anand (CGO) utilises AI/ML and Big Data to disrupt traditional sustainability assessment frameworks, quantifying environmental impact at the product/service level.  

Aditi has worked across impact assessment frameworks designed by organisations such as the United Nations Environment Programme, the United Nations World Tourism Organisation, the World Economic Forum, and the International Finance Corporation.  

Aqeel, a leading member of the founding team at RateGain, contributed to its remarkable ascent in the Travel and Hospitality sectors.  

Shruti has made notable achievements as the AVP at Brand Capital - Times of India, successfully closing strategic alliances totaling $200 million and creating a professional network among top executives and founders in India. 

EvolveX recognised EcoRatings’ disruptive potential during Cohort 4 of its premier accelerator program, launched in August 2023, leading to an undisclosed pre-seed investment. The funds secured will be strategically deployed by EcoRatings to advance its technological development.  

Commenting on the potential of EcoRatings, Bhawna Bhatnagar, co-founder of EvolveX, expressed, “In recent years, consumers have increasingly embraced ‘greener’ purchasing habits, demanding high-quality, sustainable, and ethically sourced products at competitive prices. Transparency regarding a product’s environmental impact is paramount to consumers. EcoRatings’ rating methodology resonates with this ethos, utilising a pure technology solution mapped to the 17 UN SDGs and ESG norms. Each product undergoes a rigorous assessment, receiving a rating on a scale of 10  based on verified data sources. The higher the rating, the more robust the sustainability performance of the product or service. This commitment to sustainability aligns with EvolveX’s mission to provide continuous support, mentorship, and guidance to start-ups, like EcoRatings, fostering their growth and success in the evolving landscape of eco-conscious consumer preferences.”