Dot Media – a martech start-up in the influencer management space has recently announced the launch of FINTroop, its flagship influencer management platform co-founded and spearheaded by Shreya Jaiswal, a chartered accountant and content creator.

Incepted in 2020, Dot Media has claimed to bring all production necessities under one roof through its state-of-the-art production house - Dot Studios. It is a one-stop solution for artist management, equipped with a setup to facilitate the collaboration between content creators, artists and brands. 

Dot Media has also claimed to extend its outlets to the commercial world of finance, infotainment and news segments with its new IP FINTroop. 

The IP focuses on delivering the brand message in the most creative manner. It aims to maintain the balance between the creator’s creative freedom and the value and principles of the brand in the financial ecosystem.  

Commenting on the launch, Shubham Singhal of Dot Media said, “The traditional influencer management presently has limited players in the market. This monopoly restricts the customers’ growth potential and eventually gives control to agency owners. With the inception of FINTroop, we strive to build a sustainable ecosystem where the power is in customers’ hands. We envision FINTroop to come out as a collaborator for existing players rather than a competitor and bring in the balance that was required in the FIN creator ecosystem.”

Commenting on the agency setup, Shreya Jaiswal, Co-founder of FINTroop said, “As an artist, an agency’s job is not just to get you brand deals, which is the only service that other players in the field provide. That is something a creator can do more or less on their own. However, an agency is needed to create the right placement for their creator, uplift them by providing brand insights and fellow creator insights, creating a premium market for them.”