Bengaluru-based dental health solutions start-up Smiles.ai has rebranded itself as Dezy with an ambitious plan to launch 300 clinics and clock in an annualized revenue of Rs 300 crore by the financial year (FY) of 2025. 

The dental service company aims to offer its services through cutting-edge technologies. Additionally, it aims to provide clarity through every step of the dental care journey, diagnosis, course and duration of treatment along with the pricing transparency to help consumers to plan best for their medical expenses.  The company believes that the rebranding will help it to achieve its goals. 

The dental care start-up offers products and services grounded in science to ensure precision dentistry through qualified specialists and superior dentistry tools ensuring quality treatment. It also aims to deliver a seamless treatment journey by embracing a fresh brand identity through rebranding efforts. Dezy has recently introduced cutting-edge signature clinics that prioritize customer convenience and satisfaction. By harnessing technology, Dezy aims to enhance transparency and provide clear information to consumers at every step of their journey.

The company has raised $23 million in Series A investment in 2022 led by Alpha Wave Incubation. Investors like Sequoia Capital India, Chiratae Ventures, MBX Capital and Wami Capital also participated in the round. With the investment, it is working on expanding its national footprint, strengthening the leadership team and developing tech-driven dental solutions. 

Prasantha Vadan, Founding Partner, Brand & Growth, Dezy, "Almost every city has a dental clinic with the keyword ‘smile’. To differentiate our brand from others, we decided to adopt the name Dezy. Although we came up with many options, we couldn't convince ourselves of any other name than Dezy. The transition from Smiles.ai to Dezy wasn't difficult for us - it was the next natural progression for our venture. In addition, we continue to cater to our Smiles.ai client base as well."