Panaji-based BLive, a multi-brand EV platform in India, has announced its latest initiative to promote women’s empowerment in the EV industry. The company has claimed to offer an opportunity for women-owned and women-run franchise partners to join the BLive family by waiving 50 per cent of the franchise fees across all locations in India.

Through this initiative, BLive aims to provide a platform for women to start their own businesses, build successful franchises and become leaders in the EV industry. By reducing the financial burden of franchise fees, BLive claims to make it easier for women entrepreneurs to enter the EV industry and help them overcome the initial barriers to starting a business.

BLive has collaborated with a leading management institute to provide a women focussed management programme to upskill all women franchise partners.

Sharing his thoughts about the new initiative, Sandeep Mukherjee, Co-Founder, of BLive said, “We are excited to launch this unique initiative to promote women's empowerment in the EV industry in India. We believe that supporting women entrepreneurs can create a more equitable and sustainable future for all. We encourage women-owned and women-run businesses across India to take advantage of this opportunity and join the BLive family.”

Elaborating further on the subject, Samarth Kholkar, CEO & Co-Founder of BLive, said, “Currently, 20% of our franchise partners are women and we are committed to raising this percentage and enabling more women to become our franchise owners and partners. Our focus on empowering women to become EV entrepreneurs is inclusive of Tier 2 and Tier 3 towns. This initiative is a significant step towards addressing the gender gap in the EV industry and empowering women to become leaders in this rapidly growing sector. With the demand for sustainable and eco-friendly transportation options on the rise, the EV industry in India is expected to grow exponentially in the coming years. This presents a huge opportunity for women entrepreneurs to take charge and become a part of this exciting and dynamic industry.”