California-based CleverTap unveiled RenderMax, a proprietary technology that can benefit marketers by increasing mobile push notification render rates by up to 90 per cent on low-end android devices, the company said in a statement. 

In today’s business, push notifications are considered to be useful in terms of increasing customers. However, CleverTap claims that if the delivered notification does not render on the user's device, then it is a wasted effort for the stakeholders. 

The company claimed that RenderMax will provide a competitive advantage to customers as they will be able to engage with users, unlike before. “We are confident that with RenderMax, brands will be able to harness the full power of push notifications. We are offering RenderMax to all customers at no additional cost to any brand that wants to try it out,” said Anand Jain, co-founder and chief product officer of CleverTap.

Bengaluru-based start-up Betterhalf has used RenderMax’s services till now. Talking about the newly launched feature, Shankar Krishnamurthy, the group product officer of Betterhalf said, “At Betterhalf, mobile push notifications are critical for our business. With CleverTap’s innovative RenderMax solution our push notification render rates have skyrocketed to 85 per cent.”

Clevertap, a customer engagement and user retention software platform, raised $105 million in a Series D funding round led by global investment group CDPQ in August 2022. IIFL AMC’s tech fund along with existing investors Tiger Global and Sequoia India also participated in the financing round. 

In May 2022, Clevertap signed a definitive agreement to acquire its San Francisco-based rival Leanplum in a cash-and-stock deal.

The start-up had raised $35 million as part of its Series C round, led by Sequoia Capital and Tiger Global, in October 2019 when it was valued at $385 million.