Blubirch, a SaaS and AI-based automation-driven reverse supply chain management platform has raised a total fundraising to date of $ 10.2 million (Rs 85 crores). The company's solution suite is designed to assist all parties involved in the process of handling returns.

It helps in recognising returns that are not valid right from the start and handles the automated processing of a large number of returns. This includes various types of returns, such as those from customers (both online and offline), dealers, e-commerce, warranty claims, trade-ins, lease returns, and internal returns. 

The company claims that its solutions have helped retailers and OEMs automate the returns management process, and improve transparency and compliance while helping them improve their operating margins by 300 basis points.  

Speaking on this investment, Abhishek Prasad, managing partner, Cornerstone Venture Partners Fund, said “We believe Blubirch is solving a fairly large and complex need in the market. Its AI-led product enables marketplaces and OEMs’ decisions on the disposition of reverse inventory and helps unlock millions in working capital.” 

“Returns and warranty management is a fairly complex, often ignored and underappreciated area. Blubirch management has a deep domain understanding of this space and their platform can help retailers and OEMs deliver better customer experience and reduce working capital cycles,” said Amit Behl, partner, Capital 2B. 

This fundraise will help accelerate the company's growth, and deepen its market presence across various retailer marketplaces and OEM ecosystems, further consolidating its position as a leader in reverse supply chain solutions in India, as well as across MENA and the Indo-Pacific in the foreseeable future, the company said in its statement.

Sapan Jain, CEO of Blubirch said, "The key component of our growth strategy is our international foray into the MENA–GCC market. This is a key strategic move backed thoroughly by our investors, CSVP Fund and Capital2B. 

The start-up was founded in 2014. It focuses on optimising returns management and advancing the circular economy while improving revenue, profit margin, and customer experience, and fulfilling environmental and social objectives for retailers, OEMs, brands, and enterprises.