BetterPlace launched its unified tech brand, goBetter, at its flagship 'The Next Step' event in Mumbai. goBetter combines eight tech modules into one single platform, which the company aims to take to the global markets as a unified software as a service (SaaS) platform that is optimised by generative artificial intelligence (AI) to revolutionise frontline workforce management. 

This new unified tech brand will help enterprises reduce their costs by 50 per cent and increase productivity by 100 per cent through automation and optimisation, empowering them to scale their business. 

Commenting on the launch of goBetter, Pravin Agarwala, co-founder and group CEO of BetterPlace, said that the fast-changing workforce dynamics globally is posing a great challenge for enterprises. The dual impact of changing worker expectations and optimisation pressures has created a context where, if the enterprise does not adapt quickly, it will fall behind, losing out on millions that could otherwise be gained through optimisation. Under these circumstances, digital transformation has become imperative for organisations to achieve scale.

"In the last seven years, we have been working to develop a tech stack to solve these complex problems of human capital management globally. With goBetter, we aim to capture the $300 billion addressable market in India, Southeast Asia, and GCC countries to become the go-to solution for any enterprise that wants to focus on scaling its business while its workforce operations are optimised and automated. In the next three years, our aim with goBetter is to manage 10 million workers in Southeast Asia and GCC in the next three years to unlock the true economic potential of frontline workers and the economies which employ them,” he added. 

BetterPlace was founded by Pravin Agarwala and Uday Singh in 2015 as a blue-collar workforce management company and has since scaled its product stack to cater to the entire value chain of frontline workforce management. It plans to invest $35 million in R&D capabilities to strengthen its tech stack further. 

The Bengaluru-based company has raised about $80 million from investors the likes of Macquarie Capital, Site Capital Partners, Jungle Ventures and British International Investment.

With a presence in five countries and more than 30 million workers on their platform, the SaaS start-up witnessed a jump of 5.5X growth year-on-year in FY22, clocking in Rs 275 crore in revenue and aims to become EBITDA profitable by September 2024.