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Betterhalf To Hire Senior Executives To Accelerate Growth

Bengaluru-based Betterhalf has recently announced its plans to expand and hire key executives across their functions

Betterhalf To Hire Senior Executives To Accelerate Growth

Outlook Start-Up Desk

POSTED ON May 09, 2023 2:53 PM

Betterhalf now offers complete wedding planning services to its customers including venue booking, wedding photography, decoration, catering, makeup artist, wedding loans, etcetera and It plans to bag Rs 100 crore in revenue in the next two years. 

The company is now looking for a new VP of growth and marketing, AVP of business operations, HR Lead and assistant director of finance to strengthen its leadership team. The plan is to expand the leadership team and increase the current headcount of 150 employees to 250. The appointments will be made across marketing, business operations, HR and Finance as a strategic move to experience growth in the present market landscape. 

With the appointment of a new VP of Marketing, the platform aims to reshape its go-to-market sales and marketing strategies to drive 10x growth. Additionally, it plans to strategise a city expansion plan, optimize supply partnerships and focus funnel conversion with the appointment of its new AVP Business Operations. 

Commenting on the growth strategy, Pawan Gupta, Co-founder of Betterhalf said, “We announced an $8.5M Series last month and we are committed to growing the monthly gross revenue to Rs 100 crore in the next two years. We’re looking for seasoned leaders in growth and marketing, business operations, HR and finance to help us solve complex business problems around the wedding market in India at scale. Leaders can be sure of getting a lion’s share of future problem-solving.” 

“Betterhalf is on an extensive growth trajectory, solving for discovery and compatibility for partner search and highly complex wedding business at scale. As one would expect, they have a highly motivated team building cutting-edge product-first solutions, and any leader that joins this journey can be sure of getting to solve some of the high-quality problems at scale,” said Parasar Sarma, Growth Leader, who is currently consulting and helping Betterhalf with their marketing and growth playbook. 

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