Strata launched an initiative to encourage women to take an active role in their investment decisions on women’s day last year
Bengaluru-headquartered Strata, a property tech start-up in India has marked a 2x growth in the number of women investors within a year of slashing the minimum investment ticket size for women. It claims to have 45 per cent of women investors of its total investor base.
According to a company statement, Strata launched an initiative to encourage women to take an active role in their investment decisions on women’s day last year. As a part of this initiative, it reduced its minimum investment ticket size by 40 per cent from Rs 25 lakh to Rs 15 lakh for women investing on its platform.
The initiative was envisaged as a five-year programme, however, it claimed that the aim of increasing women investor participation in fractional ownership of the commercial real estate, has been achieved in less than a year’s time. The initiative has also been instrumental in driving awareness among investors to explore new-age alternative investment avenues, the statement added.
Talking about the latest development, Strata's co-founder and chief operating officer (COO), Priyanka Rathore, said, "Promoting an inclusive investment environment has always been Strata's core principle, and we are thrilled to receive such a warm response from our women investors. We applaud the courage and effort for taking a step out of their comfort zone and taking charge of their financial health. “
“Comprising half of the economy's population, we must focus on and create an equal podium for women investors. As a women entrepreneur, I am responsible for making efforts in this direction. Strata is committed to further curating innovative products and investment opportunities to create a more engaging and nurturing investment ecosystem for women," she added.