E-commerce major Amazon India announced its association with ‘Womennovator’ - a global incubator to enable 200 women entrepreneurs to launch their products on Amazon’s international marketplaces and websites and create global brands from India. 

The initiative includes businesses like Kidsy Winsy, Vishaala Naturals, Gems & Jewels and Bunko Jungo, and others. The company claimed in a statement that these entrepreneurs came from diverse product categories including apparel, beauty, jewellery, spices, sanitation, handicrafts, home décor and office products. 

Over the next 24 months, Amazon is expected to onboard these entrepreneurs associated with Womennovator on its e-commerce exports program – Global Selling. Amazon will provide them with all the necessary support as well as tools and technologies as they take their first towards creating a robust e-commerce export business. This includes skill development workshops on nuances of e-commerce exports as well as training on the listing of products, pricing, global logistics and more at no additional cost.

Talking about the latest development, Bhupen Wakankar, director, Global Trade at Amazon India said, “We are excited about this association with Womennovator and the potential it has to programmatically help 200 of their members to create global brands from India. E-commerce is rapidly opening up the export opportunity to lakhs of Indian entrepreneurs by taking the scale of business out of the equation. Our focus at Amazon India is to continue to make exports easier and more accessible for businesses of all sizes as we work towards our commitment of enabling $20 billion in cumulative e-commerce exports from India by 2025.”

Tripti Singhal Somani, founder of Womennovator said, “This association with Amazon Global Selling is a significant milestone, and we are excited to support our women entrepreneurs in their journey toward achieving global success. At Womennovator, we aim to empower billions of women through our flagship initiatives such as the Global Roadshow, Creators Fest, 100 Power Women and Incubation and Acceleration Program providing them with the necessary resources to realize their full potential.”