The Ministry of Electronics and Information Technology (MeitY) Start-Up Hub and Google are all set to bring back the second edition of the Appscale Academy Programme, an initiative to train early and mid-stage start-ups to build high-quality applications.
The initiative aims to nurture the start-up ecosystem in tier 2 and tier 3 cities in the country. Both companies will launch a multi-city roadshow to engage with over 1,000 start-ups across cities like Surat, Indore, Coimbatore, Gangtok and Jaipur. 100 of these will be selected based on defined criteria by a panel of industry experts, members of MeitY Startup Hub, and Google.
The second edition will have a six months programme through which start-ups will be trained on several aspects of building successful apps, including UX design, business model and monetisation strategies, data safety and security practices. Additionally, founders will have access to virtual instructor-led webinars, self-learning material and mentorship sessions with leading players in the market, Google Play said in a statement.
Talking about the programme, Alkesh Kumar Sharma, secretary, of MeitY, said, "I’m delighted with the results of the first edition of Appscale Academy and look forward to seeing MeitY Start-Up Hub and Google come together again to fuel the growth of 100 new start-ups.”
Jeet Vijay, chief executive officer of MeitY Start-Up Hub, added, “It’s great to see an increasing number of enterprising and creative start-ups emerge from diverse pockets of the country today. This year, we look forward to partnering with Google again to amp up our efforts towards this community and extend the benefits of the program to more creative app-preneurs from Tier 2 and Tier 3 cities through our multi-city roadshow.”
“India is on its way to becoming a global hub for technology. At Google, we see it as a privilege to partner with this ecosystem enabling their growth story. We are excited to continue our deep partnership with the Ministry of Electronics and Information Technology (MeitY) Startup Hub to help many talented innovators turn their creative ideas into successful app businesses through Appscale Academy,” Aditya Swamy, Director of Play Partnerships, Google Play, said.