Paytm E-commerce Private Limited (PEPL) has partnered with SPAR Hypermarket through Paytm se ONDC Network. This strategic collaboration entails the integration of an expansive ONDC network into the SPAR Hypermarket's direct-to-consumer (D2C) catalog, offering users the convenience of exploring a diverse range of products across emerging shopping apps within the network. 

By joining the Paytm se ONDC network, SPAR Hypermarket will gain access to a vast customer base. SPAR Hypermarket offers over 20,000 products across categories such as Apparel, Fruits & Vegetables, Electronics and Appliances, Luggage & Travel, and more. To name a few, users can buy products of brands like Milton, Cello, Prestige, Borosil, Hawkins, Kissan, Pigeon, Wonderchef, Maharaja, Philips, Dove, Ponds, Safari, American Tourister, Aristocrat, and more. 

Paytm was the first to go live on the ONDC Network and launched Paytm se ONDC Network on the Paytm app powered by PEPL. The company is a leading buyer app on the ONDC Network. 

Paytm E-Commerce Private Limited spokesperson said, "Paytm se ONDC Network has emerged as one of the most popular buyer platforms, driving convenience for users during online shopping. This partnership with SPAR Hypermarket is poised to unlock new avenues for growth, ultimately enhancing the customer experience." 

Backed by the Government of India, Open Network for Digital Commerce (ONDC) has been created to democratize the existing ecommerce ecosystem of the country. Since its launch in Bengaluru, ONDC has expanded its presence to Delhi-NCR, Mumbai, Kolkata, Chennai, Kanchipuram, Hyderabad, Bagalkot and Lucknow. Paytm is a frontrunner in ONDC and is live across categories like Food & Beverage, Grocery, Home & Kitchen, Fashion, Electronics, Health & Wellness, and Beauty & Personal care.