Food supply network, FarMart became the first food and agri-tech company to launch its products on Open Network for Digital Commerce (ONDC). The company will utilise the ONDC network to facilitate food manufacturing businesses in India with easy access to quality ingredients.
Through this collaboration, FarMart and ONDC are jointly redefining the food supply chain landscape by seamlessly connecting food value chains across the country. forging seamless connections between food producers and manufacturers across the country.
Alekh Sanghera, co-founder, and CEO of FarMart, commented on the momentous launch by saying, "FarMart mission is to make food value chains more resilient, reliable, and rewarding for humanity. Being live on ONDC is a pivotal element of our distribution strategy as it enables us to seamlessly connect farming communities with food processors and eventually end consumers while ensuring traceability.”
“Being a board member at both FarMart and ONDC, this news gives me immense joy and pride. This collaboration provides improved access for farmers, small businesses, and consumers in the food supply chain which is the shared mission of both organizations. This is a big step towards digitization, traceability, and efficiency of global food supply chains.”, shared Anjali Bansal, founder, and managing partner at Avaana Capital.
"ONDC’s vision is to democratise digital commerce. Agriculture is one of the key focus areas for us, and after enabling FPOs to sell their produce to consumers across India, we are now working on enabling B2B (Bulk) transactions for agricultural commodities. I am happy to see Farmart joining the network, looking forward to more Agritech companies/agriculture commodity buyers joining the network to enable e-procurement of Agriculture Commodities” T Koshy, MD and CEO of ONDC.
It has partnered with and backed by renowned VCs like General Catalyst, Matrix Partners, Omidyar Network, and Avaana Capital which invest in leading tech companies that are sustainable and purposeful.
