Cashfree Payments has launched ‘AutoPay on QR’ in collaboration with the National Payments Corporation of India (NPCI). This solution enables subscription-based businesses to enhance customer acquisition, supporting retention and facilitating rapid growth.

It also allows companies to boost return on investment (ROI) on ad spending by enabling mandate creation in two clicks.

Subscription-based businesses can seamlessly integrate their subscription QR codes into various marketing channels, including online ads, newspapers, websites, TV, and product packaging, enhancing the value derived from promotional campaigns.

Cashfree Payments ‘Autopay on QR’ transforms the customer onboarding process into a swift two-step workflow, which includes scanning the QR code and approving an e-mandate via UPI apps within 30 seconds. This eliminates the necessity to download an app or register on the website and directly activates a unique subscription for each customer.

Commenting on the launch, Akash Sinha, CEO and co-founder of Cashfree Payments, said, “‘AutoPay on QR’ will help the merchants convert their users into lifetime customers by making it easier for users to pay. Our commitment remains centered on addressing the needs of businesses, driving the development of innovative and efficient solutions that enhance their operational effectiveness, and foster rapid growth.”

Cashfree Payments is a payment and verification company founded in 2015. It provides full-stack payment solutions, enabling businesses in India to collect payments and make payouts via all available methods with simple integration.