Cashfree Payments has introduced a new platform called 'FlowWise' that helps Indian businesses manage payments more efficiently. The company said in a release that the newly introduced platform will allow businesses to easily use multiple payment services with just one setup and direct payments to different partners based on specific needs in real-time.  

The goal is to make payment processes smoother for businesses, supporting the company's aim to enhance its product offerings and expand its customer base, it added. 

FlowWise is one of its kind ‘self-hosted payments orchestration’, allowing payment management to take place directly on the merchant's infrastructure. With the cloud-native orchestration technique, aims to improve the success rate by up to 10 per cent and cut the processing costs by up to 40 per cent, the company claimed. Its self-hosting feature eliminates safety concerns, the statement reads. 

Akash Sinha, CEO and co-founder of Cashfree Payments said, "We are proud to introduce ‘FlowWise’, India’s first self-hosted payments orchestration platform. This launch aligns with our vision of creating fintech solutions that will help build strong and successful businesses. FlowWise will assist merchants in reducing payment processing costs by up to 40 per cent along with enabling them to provide a seamless checkout experience. We are confident that ‘FlowWise’ will become the top choice of business owners especially internet merchants, given its easy integration and high success rates. Designed and developed in-house, this offering showcases the technological prowess of Cashfree Payments, incorporating cutting-edge AI and ML.” 

Addressing the technological excellence behind the groundbreaking product, Ramkumar Venkatesan, CTO of Cashfree Payments, "This is a powerful no-code and user-friendly payment orchestration platform that serves as the central intelligence for a merchant's payment infrastructure. Our engineering and data science teams have implemented top-tier machine learning algorithms to provide a secure and robust orchestration experience for businesses and end customers. One of the best features of this product is that it simplifies the complex integrations and operates within the merchant's infrastructure—an industry-first offering." 

Founded in 2015, the start-up is actively partnering with fintechs and businesses. Cashfree Payments has recently collaborated with the digital banking platform MobiKwik to provide interest-free credit to users as part of its efforts to expand operations. Additionally, the company has launched KYC Link, India's first no-code verification for MSMEs and the digital transaction landscape. The online aggregator is also integrated with major platforms such as Shopify, Wix, Paypal, Amazon Pay, Paytm, and Google Pay, it added in the statement.