Zillion, a part of the BharatPe Group, has introduced a Rewards-as-a-Service (RaaS) platform. The company aims to attract banks and large enterprises, especially those with extensive distribution networks, through this new product offering, it said in a statement. 

The newly launched platform provides brands with flexibility in managing their loyalty currency while delivering an engaging redemption experience for customers, it added.  

The platform offers diverse options such as e-vouchers, products, utilities, air miles, and more. It eliminates the need for brands to onboard multiple partners for a variety of redemption choices. 

Speaking on the launch, Rijish Raghavan, CEO of Zillion, said, “Rewards-as-a-Service will widen the offering from Zillion and allow us to partner with brands who are looking for pure-play rewards management versus overall loyalty management. We are confident that this will be a game changer in the industry and will help us further strengthen our foothold in the market.”  

Zillion (erstwhile PAYBACK India) is a unique multi-brand loyalty program, designed to engage with customers and reward them for their purchases with loyalty coins that can be redeemed later. Currently, its members can earn coins at 50+ brands – in-store and online and redeem them at select partners or for products and vouchers from leading brands. The customers can earn  ‘Zillion coins’ for their routine spending, across the network of offline and online partners, including groceries, fuel, entertainment, travel, apparel, and more, the company claims. 

The partners of Zillion include renowned brands from multiple industries including retail, fuel, banking, payments, entertainment, hospitality, and travel. Some of its key partners include HPCL, BookMyShow, American Express, Amazon, Flipkart and many more.