Edtech start-up Cuemath has appointed Rakesh Roy as chief customer relations officer (CCRO) and Sam Sancheti as chief strategy officer (CSO) and head of investor relations. 

Working directly with Vivek Sunder, chief executive officer (CEO), Cuemath, Sancheti and Roy will be instrumental in driving the company's next phase of growth and expansion globally, said Cuemath.

With a focus on driving customer satisfaction with better data utilisation and processes at Cuemath, Roy will reportedly be responsible for fostering sustainable and long-term customer relationships by ensuring quality learning, delivered through the company's network of maths teachers and curriculum. 

Roy has spent two decades at American Express, over five years at Eli Lilly and Company, and played a leadership role at two ventures in the internet space, cumulatively having over 26 years of experience.

Sancheti will be anchoring and executing the business growth roadmap for the company globally. He will also be instrumental in owning and building relations with existing and potential investors, said Cuemath.
 
With over 12 years of global experience in payments, financial services and growth strategy, Sancheti was previously leading cross-border payments for Visa in Europe based out of London.

"I am truly excited to have Sam and Rakesh on board, especially when Cuemath is gearing up for the next phase of growth and expansion across the world. Their vast domain expertise will help us deliver a consistent and seamless learning experience to students," said 
Vivek Sunder, chief executive officer (CEO), Cuemath.

“It is my pleasure to anchor the company's customer experience function and nurture long-term customer relationships in the true Cuemath way,” said Rakesh Roy, chief customer relations officer CCRO, Cuemath.  

“We now aim to deliver what few other Indian consumer companies have - a brand & product built in India but made for the world. I am thrilled to be part of Cuemath’s journey at such an exciting juncture,” Sam Sancheti, chief strategy officer (CSO) and head of investor relations at Cuemath.

Founded in 2013 by Manan Khurma, Cuemath curriculum is structured in a manner that taps into a child's natural mathematical ability, amplifying achievement and skyrocketing confidence.

In June 2022, the company raised $57 million in a round led by Alpha. 

Currently, in over 80 countries, the company aims to expand to 100 countries by the financial year (FY) 2023, bolstering its presence in North America, APAC, the UK, Europe, Middle East and capturing markets in Africa and South America.