Xsolla, a global video game commerce company has partnered with YouAppi, a mobile marketing platform that helps mobile game developers and publishers maximize their users' LTV potential. The company has also launched a new tool called Xsolla Developers to augment its existing Xsolla Partner Network solution.
According to a company statement, the new feature will be a comprehensive, new marketing tool that solves the challenge of the rising costs of acquiring, engaging, and retaining players with branded websites and close collaboration with influencers, artists, esports pro gamers, celebrities, and agencies.
Xsolla and YouAppi joined forces to help video game developers and publishers retain, retarget and re-engage mobile app users while increasing the average purchase amount, the number of repeated purchases and re-engaging with consumers who have not recently played the game.
"Drops gives game developers and publishers the ability to build and reward their gaming audience easily," said Alexander Menshikov, Business Head at Xsolla.
"We are helping game developers reward their fans, explore new user acquisition methods, and strengthen long-term engagement with a game's current player base by offering exclusive in-game items and unique experiences. With Drops, developers will create game-specific campaigns with targeted audiences, delivering a personalized experience on a custom landing page with no code required," he added.
"Today, we're proud to announce a game-changing alliance between Xsolla and YouAppi, the leading mobile marketing platform for brands seeking exponential growth, said Chris Hewish, President of Xsolla.
"Our joint mission is to revolutionize how video game developers and publishers engage with mobile app users, optimizing retention, retargeting, and re-engagement strategies. By synergizing our efforts, we're amplifying the strengths of Xsolla Web Shop, which already excels in boosting average purchase amounts, repeat purchases, and transitioning traffic from mobile to web,” he noted.
