In partnership with Good Glam Group, augmented reality (AR) and artificial intelligence (AI)-based start-up Perfect Corp has announced the launch of its new virtual try-on and AI Skin Analysis technology to offer smooth AI-driven shopping journeys for customers. 

The company claimed that, with the help of the state-of-the-art overlay, its AI technology has created realistic product try-on, which will offer consumers interactive shopping experiences without samples of physical products. 

The partnership is expected to benefit the customers of Good Glam Group with a unique shopping experience with virtual makeovers and beauty product try-on. 

Talking about the latest development, Alice Chang, the founder and CEO of Perfect Corp, said, “We are delighted to have partnered with the Good Glamm Group to offer our virtual makeup try-on tool and dermatologist-verified skin analysis technology to all beauty lovers in India. We are excited to power a new range of shopping journeys, complete with product try-on and highly-personalised product recommendations." 

 “Our aim is to reshape India’s beauty and fashion consumer shopping journey through our AI and AR-powered tech solutions, helping brands in delivering the most realistic and high-tech digital experiences,” she added. 

"The beauty and cosmetics industry is expanding, and cutting-edge technological advancements have completely transformed the sector. We are extremely excited to partner with Perfect Corp. to introduce this new AI-powered skin analysis and AR makeup virtual try-on experience. With this, We aim to constantly reinvent ourselves to provide our consumers with bespoke beauty services,” Sukhleen Aneja, the CEO of Good Brands Co, The Good Glamm Group, expressed.