Keus Smart Home has raised its Rs 100 Crores from major PE player OAKS Asset Management. This investment round was the first external funding; it said in a press release. 

Mid-market PE fund, OAKS Consumer Fund led the round with Rs.80 crores, and the company’s founders, Brijesh Chandwani and Subram Kapoor, participated in the round for the balance.  

This funding round into Keus is the largest amount invested in the smart home automation segment in India by any player.  

The freshly raised capital will be utilised to launch experience centers in major cities including Delhi NCR, Bangalore, Pune, and Mumbai, expanding in Tier I and II cities, and consolidating its position as a market leader in Hyderabad.  

In addition, it intends to develop new product offerings in home automation and lighting, and strategically position the brand in the premium homes segment.   

Brijesh Chandwani, managing director and founder of Keus Smart Home said, "We are confident in our capability to redefine the industry and set a new consumer design and hardware innovation benchmark for India''  

Subram Kapoor, executive director and founder of Keus Smart Home, added, "This round of funding will position Keus as a vanguard in the smart home automation space."   

Vishal Ootam, founder and CEO of OAKS Asset Management said, "We love Keus' commitment to design thinking and their DNA of constant innovation and are confident that this will position them as the bellwether in this space."   

Founded in Hyderabad in 2017, the company has previously raised capital from India Value Fund in 2009 and grown Beam into India’s 4th largest ISP before successfully exiting the business in 2014.