New Delhi-based Sleepy Owl Coffee, has joined Open Network for Digital Commerce (ONDC). Its D2C (direct-to-consumer) catalog is now discoverable by buyers on the ONDC network with the help of Shopalyst’s plugin for Shopify-powered stores.

The development will enable Sleepy Owl to expand its customer base by making its products available to buyers from all ONDC seller apps. The move will help the coffee brand grow its presence across the country and help achieve its mission of making India a coffee-drinking nation. It also aims to create multiple consumer touchpoints by joining Sleepy Owl. 

The company raised $6.5 million in its Series A funding round led by Rukam Capital and Consumer Partners in 2021. It announced to utilise the fund in strengthening its core team. Additionally, it had plans to expand its distribution networks across the country. 

The company is known for selling products like cold brew packs, hot brew packs, ground coffee  and brew box suites.  

Talking about the development, T Koshy, the managing director, and chief executive officer (CEO) of ONDC, said, “As ONDC network aims to create a transparent e-commerce ecosystem creating equal opportunities for all, we are happy to see Sleepy Owl Coffee get on board through Shopalyst’s plugin. Sleepy Owl Coffee can now reach a wider customer base nationwide while offering expanded choices for buyers on the network.”

Arman Sood, the co-founder at Sleepy Owl Coffee, said, "We are thrilled to be one of the first players in India to join ONDC. As a brand that is always looking to innovate and disrupt the market, joining ONDC is a great move for us. With ONDC, we can widen our reach, be easily accessible to consumers across the country and provide them with a simply great coffee experience."

Girish Ramachandra, the co-founder at Shopalyst, added, “Digital commerce powered by ONDC will be a game changer for e-commerce brands in India. As a technology enabler in the ONDC mission, we are happy to help Sleepy Owl Coffee extend its storefront to a growing number of buyer apps on the network.