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CoinSwitch Ties Up With For Metaverse–Led Advertising With Digital Lands

CoinSwitch has entered into this partnership to allow brands to advertise in the Web3 space in the upcoming game, RADDX Racing Metaverse

CoinSwitch Ties Up With For Metaverse–Led Advertising With Digital Lands
POSTED ON April 19, 2023 2:12 PM, the flagship NFT marketplace of digital collectible technology enablement platform GuardianLink, announced its partnership with CoinSwitch. The crypto investing platform has entered into this partnership to offer brands the opportunity to advertise in the Web3 space in's upcoming game, RADDX Racing Metaverse. announced the launch of its first racing game RADDX Racing Metaverse earlier this year and has started pre-booking the second edition. The game metaverse also opened opportunities for brands and individuals to purchase virtual real estate elements within the game that can be used for commercial purposes like advertising, event-hosting and a lot more.

Brands like Flipkart and Thoughtworks have reportedly expressed their interest in purchasing Digital Lands NFTs in RADDX Racing Metaverse. CoinSwitch's partnership with in another step in its plans to become an enabler of Web3 innovation in India.

The partnership between the two companies shows how Indian brands in the Web3 space have strived to create a symbiosis between each other, so the overall positioning of India in this emerging technology can be strengthened. It is to be noted that, in the last week, surpassed brands like OpenSea to become the number one NFT marketplace on the Polygon Network.

"The purchase of Digital Lands by CoinSwitch shows how crypto brands, especially in the subcontinent, are getting into the NFT/Web3 space to expand their presence. This is a healthy show of how crypto and NFT brands can work with each other helping Web3 adoption and penetration in India!," said Kameshwaran Elangovan, COO (chief operating officer) of

“An essential principle of growth marketing is to meet users where they are. That is why the metaverse is quickly becoming a must-explore frontier. It is an interactive, collaborative online world that allows people to create, explore, and connect in previously impossible ways. We are thrilled to be part of this innovation wave and associate with RADDX Racing Metaverse," added 
Swati Pincha, head of growth, CoinSwitch.

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