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Shiprocket Partners With Truecaller To Empower Sellers With Reliable E-Commerce Transactions

Shiprocket will use Truecaller’s 1-Tap number-based OTP-less verification solution to expedite the onboarding process for new sellers on its platform after the collaboration

Shiprocket Partners With Truecaller To Empower Sellers With Reliable E-Commerce Transactions

Outlook Start-Up Desk

POSTED ON January 19, 2024 12:47 PM

The e-commerce enablement platform, Shiprocket has entered into a strategic partnership with Truecaller. The partnership will enable 3 lakh Shiprocket merchants to streamline their consumers' mobile onboarding to shopping journeys and deliver a frictionless consumer experience, the company said in a statement. 
 
The company will use Truecaller’s 1-Tap number-based OTP-less verification solution to expedite the onboarding process for new sellers on its platform after the collaboration.  

Speaking on the partnership Saahil Goel, co-founder and CEO of Shiprocket said, “Our partnership with Truecaller ensures that speed and convenience are not just promises but a reality that the merchants can deliver to their consumers. Truecaller’s OTP-less verification combined with the Shiprocket Checkout solution will enable a seamless experience for the consumers. This will help our merchants further reduce cart abandonment rates and expand their consumer base among the mobile-first audiences. In addition to this, the merchant verification badges will also help build credibility and enable them to communicate with their consumers seamlessly.” 
 
Priyam Bose, global head of GTM and developer products, Truecaller, said, “With this key collaboration with Shiprocket, we are streamlining and elevating their merchant’s digital-led operations across the consumer experience lifecycle, from onboarding to checkout to communication through our business suite of products from the Truecaller platform.” 
 

The company is supporting more than 300,000 sellers who generate a GMV of more than $3 billion annually, it claimed. The platform added that it delivers packets to more than 70 million consumers annually and is growing transactions 2.5–3x year on year. 

In August 2022, the company achieved Unicorn status in India by securing $33.5 million in a bridge funding round (Series E2) led by Temasek and Lightrock India, making it the 106th Unicorn in the country. 

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