New Delhi-based ReFit Global, a re-commerce marketplace, has announced its move to enter the direct-to-consumer (D2C) segment. The company will continue its offline business-to-business (B2B) services in the market.

The platform will offer a diverse selection of smartphones, featuring brands like Apple, Xiaomi, Oppo and Vivo. In addition to phones, it will introduce electronic products, including televisions, laptops, appliances, etc. 

The company has partnered with Flipkart, its largest liquidator, followed by Amazon and others for better services. Additionally, it will advocate the advantage of refurbished phones and its movement for the reduction of electronic waste, the company informed.  

"With my extensive experience of seven to eight years in this industry, we have built a strong network of partners. The launch of ReFit Global's website marks a pivotal moment, bridging the gap between the company and its ever-growing customer base. Taking the next natural step, we are ready to embark on an online journey. We aim to create an unprecedented community, an ecosystem where individuals are not mere spectators but active participants, said Saket Saurav, co-founder and CEO of ReFit Global. 

Founded in 2017 by ex-category head Avneet Singh and ex-sale head Saket Saurav of Shopclues, the company has registered two-fold growth in revenue, reaching 200 crores in 2022. It has been refurbished and sold approximately 1.5 million phones so far.