Shark Tank season 2 funded Primebook is all set to launch Primebook 4G— an Android OS based laptop for students and learners. The product which is expected to go live on March 11, 2023, will be launching its business-to-consumer (B2C) operations exclusively on Flipkart.
Catering to a new category of consumers, Primebook 4G is designed to empower students across strata to access the benefits of e-learning using a laptop and claims to have a high price to performance ratio.
The laptop is powered with 4G wireless sim connectivity and runs on PrimeOS, the brand’s proprietary Android 11-based operating system. PrimeOS is said to be extensively tested for compatibility with over 200 education and learning centric applications and offers access to over 10,000 android apps through the Prime Store.
The laptop allows students to work in a multi window format, allowing a more productive learning experience that cannot be compared to a mobile phone or tablet that comes at a similar price point. Primebook 4G is equipped with MediaTek MT8788 processor and comes with a 64 GB storage (expandable to 200 GB) offering ample space for documents, photos and videos that are critical for seamless learning in today’s day and age.
“The demand for student-friendly laptops, one of the fastest expanding market segments, has grown 1.5X over the past 3 years on our platform. As a homegrown e-commerce platform, we are at the forefront of fulfilling our customers’ evolving needs. The launch of Primebook 4G addresses the educational needs of students by providing them access to technology they need to excel,” said Hari Kumar, vice president, large appliances and electronics at Flipkart.
"MediaTek chipsets are equipped with advanced architecture and innovative technology providing incredible experiences with high performance, fully featured designs and global connectivity," added Anku Jain, managing director at MediaTek India.
Jain further explained that Primebook 4G powered by MediaTek chipset will unlock the user’s full potential and deliver lightning-fast performance, a more immersive learning experience with endless possibilities. We look forward to working with Primebook for long and fruitful collaborations.
Commenting on the launch, Aman Verma, co-founder and cheif marketing officer (CMO), Primebook said, “Today, while students have a plethora of tech enabled platforms to learn from, over 23 crore children in India don’t have access to laptops; which are by far the most apt tools for reaping maximum benefits of e-learning. To bridge this digital divide, we announce our partnership with Flipkart to exclusively launch Primebook 4G.”
Adding to the above, Chitranshu Mahant, co-founder and chief executive officer (CEO), Primebook observed, “We believe that this launch is a step towards fulfilling our mission of empowering people with technology that is both accessible and reliable. We have already received over 20,000 pre-booking orders which has been overwhelming for us. We look forward to our customers receiving their laptops in March, which is when the product goes live on the platform.”
Originally priced at Rs 16,990 Primebook 4G, will be available at a discounted price of Rs 14,990 to Flipkart users. The laptop can be used for learning avenues, including but not limited to, academics, vocational learning, competitive exam preparations and more. To further extend the reach of the laptop, and empower students, Primebook and Flipkart in collaboration have introduced No Cost EMI up to 24 months and other offers worth up to Rs12,000 for customers as well.
