Gurugram-based health and wellness start-up What's Up Wellness raised Rs 60 lakh in the entrepreneurship-based reality show, Shark Tank India season two. The company bagged investments from Aman Gupta, co-founder and chief managing officer (CMO) of the lifestyle brand boAt, Anup Mittal, co-founder and CEO of Shaadi.com and Vineeta Singh, co-founder and CEO of Sugar Cosmetics. 

The episode premiered on February 27th. 

Prior to this, the company secured an undisclosed investment from direct-to-consumer (D2C) investors like Puneet Sehgal (former chief operating officer of Hopscotch), Soumya Kant (co-founder of Clovia), Deep Bajaj and Mohit Bajaj (co-founders of Sirona Hygiene) and others. 

Founded by Vaibhav Makhija and Sayantani Mandal, What's Up Wellness is known for offering three kinds of gummy supplements. In the show, the start-up pitched for Rs 50 lakh. Instead, it got Rs 60 lakh, Rs 20 lakh from each shark. 

The company claims to have an Rs five crore annual run rate (ARR). 

“We are thrilled to have received such positive feedback from the Sharks and to have secured this funding. Our aim is to make wellness fun and accessible to everyone, and we believe that our gummy supplements are a step in the right direction,” Makhija and Mandal said while addressing the fundraising.

“After listening to Vaibhav’s and Sayantani’s business model and financial intricacies, I was impressed by their exceptional attention to detail in D2C. They have a clear understanding of the path to take in order to achieve growth, and I have no doubt that they will excel in business,” said Peyush Bansal, chief executive officer and founder of Lenskart, reportedly said.