Noida-based kids' fashion brand Kidbea raised $1 million in funding in the pre-series A round led by the early-stage investment firm Venture Catalysts.
The funding round also saw involvement from Agility Ventures and BestVantage Investments, as well as notable figures in the industry such as Sandeep Agarwal and Upasana Agarwal, founders of Droom, Ashok Bahadur, alongside a group of experienced angel investors, and Hiro Mizushima, a well-known celebrity actor in Japan.
The capital infusion will be used to boost its marketing and branding initiatives, expand its team, and improve operations. Additionally, a strategic portion of the funds will be allocated to research and development and technology to maintain a leading position in the rapidly evolving children's fashion industry, the company added in a release.
At present, Kidbea has a presence on all major online platforms and is available in over 30 partnered stores located in premium children's hospitals, it said.
Additionally, the company has expanded its global reach to include the UAE, Bahrain, and Australia, the statement read.
On the expansion plan and the new funding, Swapnil Srivastav, co-founder of Kidbea said, "This funding provides us with the means to improve our sustainable offerings, extend our global presence, and persist in redefining children's fashion."
Highlighting the potential within the children's apparel and accessories market, Dr. Apoorva Ranjan Sharma, co-founder and managing director of Venture Catalysts, expressed, "With India's daily birth rate exceeding 67,000 children, there is a substantial opportunity for Kidbea to target the market across both metropolitan areas and small towns, driven by the increasing awareness among new parents regarding sustainable and eco-friendly clothing. Kidbea's innovative approach and dedication to quality align with the changing expectations of mindful consumers. We have confidence in Kidbea's potential not only to redefine children's fashion but also to make a significant contribution to the sustainable fashion landscape.”
Founded in 2021 by Swapnil Srivastav, Mohammad Hussain, and Aman Kumar Mahto, Kidbea specializes in creating bamboo plant-based, skin-friendly, and comfortable children's apparel.
