MyMuse, an intimacy brand has secured a pre-series A funding of $2.7 million. The funding includes a mix of debt and equity financing. The round saw participation from existing institutional investors - Saama Capital, Sauce VC, and Whiteboard Capital - demonstrating their confidence in MyMuse’s vision. Joining the round were unicorn backer Trifecta Capital, and notable angels including Kunal Shah. 

Launched by husband-wife duo, Sahil (HBS MBA '19, ex-Private Equity) and Anushka Gupta (ex-WeWork India, OML) in 2021.  

The brand claimed that has witnessed 15 per cent m-o-m growth, and served 150,000+ customers across 800+ cities in India thus far, across Tier 1, 2, and 3 markets.  

The fresh funds will be used to finance inventory, strengthen the brand’s omnichannel presence, and scale its distribution operations nationally. MyMuse also plans to increase its product portfolio and brand awareness through robust online and offline advertising and activations, the company added in a statement. 

Speaking on the capital infusion, Sahil Gupta, co-founder of MyMuse, said “We are constantly sold out of our most popular products, proving that demand far outstrips supply in our industry. When we look at the data on our product adoption, especially across Tier 3 cities, we know we’re just touching the tip of the iceberg in solving a basic need for Indians that has been brushed under the carpet for far too long.”  

Co-founder Anushka Gupta added, “Over the past 2+ years, we’ve witnessed incredible brand love and community support, demonstrating that Indians are truly ready to embrace sexual wellness as a part of their holistic wellbeing. We’re excited to keep bringing people products that improve their relationships with themselves and their partners.” 

“There couldn’t be a better time for MyMuse to be a leader in this otherwise disorganised sector. With consistent growth, a diverse product portfolio, and great branding and marketing, they are already India’s most trusted and loved sexual wellness brand. We’re sure they will be a household name in the coming years.” said Ash Lilani, managing partner of Saama Capital.  

The Mumbai-based start-up had previously raised $1.2 million in August 2022 from Saama Capital, Sauce VC, Whiteboard Capital, and various angel investors.