Thursday, June 13, 2024
Outlook India
Outlook Business

Mensa Integrates Three Of Its Portfolios With ONDC

Integration with Open Network for Digital Commerce (ONDC) will Enable the Mensa brands to get exposure on all the consumer apps within the rapidly developing network.

Mensa Integrates Three Of Its Portfolios With ONDC
Ananth Narayanan, founder, Mensa Brands
Mensa Brands
POSTED ON August 04, 2023 2:22 PM

Mensa Brands announced that it is integrating three of its portfolio companies with the Open Network for Digital Commerce (ONDC). These include Villain, MyFitness and Priyaasi. Villain is a men’s lifestyle brand with a range of perfumes, apparel, accessories and personal care products. Priyaasi is a jewellery and accessories brand under Mensa’s lifestyle portfolio, while MyFitness’ peanut butter falls under the company's FMCG portfolio.

The integration with ONDC allows Mensa Brands' portfolio companies to be showcased on all consumer apps within the rapidly developing network. The three brands can now be easily accessed on various buyer apps within the ONDC network, such as Paytm, Phonepe, Spicesmartshop, Eunimart, Craftsvilla, and Mystore.

Mensa claimed that these three brands have a robust direct-to-consumer website and are available on popular online platforms like Amazon, Myntra, Flipkart, and Nykaa. MyFitness also available on quick commerce platforms like Zepto and Blinkit. In addition to their strong online presence, Villain, MyFitness and Priyaasi are widely available offline, with their products being sold in both GT (General Trade) and MT (Modern Trade) outlets. 

The inclusion of Villain, MyFitness, and Priyaasi is just the beginning of Mensa Brands' commitment to delivering exceptional products and experiences to customers through the ONDC Network. This strategic move empowers these brands to extend their reach and cater to a broader customer base by making their exceptional products easily accessible to buyers on the ONDC platform. Leveraging the immense potential of this new technology will allow them to make a significant impact within their respective market segments.

Notably, MyFitness recently appointed actor Hrithik Roshan as its brand ambassador, while Villain has cricketers Yash and Hardik Pandya promoting it. Priyaasi has roped in Dia Mirza as their brand ambassador for the second time.

Ananth Narayanan, founder and CEO of Mensa Brands, expressed his enthusiasm for this partnership, stating, "Our collaboration in the initial stage of the network allows us to form deep partnerships with the various stakeholders and expand our presence across the country. We are excited that consumers in India will be able to experience our products with a best-in-class experience that the network is building to enable."

  • Related Articles

    Inflection Point Ventures, an angel investment platform that has invested in Bangalore Based Wallter Systems. IPV has also announced the launch of a $50 million CAT 2 AIF Physis Capital to invest in...

    Bangalore Based Space-saving Furniture 'Waller Systems' Raises Undisclosed amount In A Seed Round

    Reacting to this capital infusion, Sameer Malik, Founder of UcliQ said that the company will be aiming at revolutionizing the B2B meat supply chain, bridging gaps, and fostering transparency through...

    EvolveX Accelerator Backs B2B Marketplace UcliQ, Innovative Start-up Gets $7 Million In Angel Round

    The quick commerce start-up joined the ONDC network a year ago and expanded its business as a logistics aggregator

    Dunzo Seller App Joins ONDC; Aims To Onboard 20,000 Merchants In 45 Days