Meat and seafood brand Licious announced its commitment to be plastic-neutral, strengthening its efforts to grow sustainably and be ‘Responsibly Licious’. On the occasion of World Environment Day, the brand shared that it had already achieved plastic neutrality for FY2022 in association with sustainability partner Recykal, a digital solutions company in circularity and sustainability. 

With Recykal’s Plastic Neutrality solution, the start-up successfully recovered 530 metric tonnes of plastic waste in the financial year 2021-22, offsetting its plastic footprint for the year. To offset its plastic footprint for FY 2022, plastic waste was recovered from sensitive areas of India and processed using approved recycling methods. 

It claimed that it had prevented plastic waste equivalent to the weight of an Airbus A380, the world’s largest passenger plane, from ending up in landfills.  Through this initiative, the company generated around 1,49,154 kWh waste to energy, saved 3,120 cubic meters of water, reduced 355 MT emissions of CO2e and saved 4,94,000 liters of oil.

Rajesh K, chief sustainability and quality officer at Licious, said, “Our pledge towards being plastic waste neutral marks a milestone in our journey of being a responsible and sustainable brand. We are glad to play our part this World Environment Day and join in supporting global efforts to #BeatPlasticPollution through Recykal’s digitally transparent sustainability solutions we aim to reaffirm our commitment to building a brand with a purpose; a purpose that safeguards the interest of mankind and the planet.”

Ekta Narain, co-founder and chief business officer of Recykal, added, “It is heartening to see organizations like Licious take a proactive approach toward addressing the plastic waste crisis and adopting responsible waste management practices.”

Found by Abhay Hanjura and Vivek Gupta six years ago, Licious’ ESG pledge comprises eight specific themes focused on quality, sustainability, and traceability, aligned with the United Nations Sustainable Development Goals (UN SDGs). It has received several certifications that reinstate its commitment to become a socially and ecologically responsible organization, including ISO 14001:2015 Environmental Management and ISO 45001: 2018 Occupational Health and Safety Management.