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Laiqa Partners With Imbue Natural Merge To Launch ‘I’m Laiqa’

The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean, credible and convenient products ranging across menstrual hygiene, menstrual wellness, sexual wellness, hormonal health and general wellness

Laiqa Partners With Imbue Natural Merge To Launch ‘I’m Laiqa’

Outlook Start-Up Desk

POSTED ON April 03, 2023 3:33 PM

Laiqa, a period care brand and Imbue, an intimate and sexual wellness brand have partnered to create ‘I’m Laiqa’. The partnership vision is that every woman on the planet should have a healthy menstrual cycle.

A healthy menstrual cycle is a window to overall feminine wellness, and I’m Laiqa is creating an ecosystem of natural science-led products, tech-enabled services such as menstruation management solutions and omnichannel consultations to achieve this goal, the company revealed.

The combined entity offers a menstrual wellness technology platform – Period Pal along with a range of clean, credible and convenient products ranging across menstrual hygiene, menstrual wellness, sexual wellness, hormonal health and general wellness.

"Laiqa has always believed in providing ‘her’ with the best menstrual care products may it be the rash-free and softest sanitary pads, panty liners, hormonal balancing teas or menstrual cups among other innovative products. Imbue has imbibed the same spirit and has built a strong R&D team that has developed patented products like Intimate Wash and redefined the prevalent sexual wellness narrative with Firefly Stimulant and Shilajit for Women. Now with the holistic range of over 25 products and services, I’m Laiqa is a true companion to a woman.” said Monica Bindra, co-founder and head of products.

"With the merger, we are far better equipped to partner with a woman in her journey of a healthy menstrual cycle. Our approach is centered around content, consultation and convenience. With over 500 offline recommending wellness consultants and over 2500 educative material, our technology platform, now allows us to take this opportunity online, supported with an interactive content library and a tracker-linked subscription model for our products,” added Sayantan Bhattacharjee, co-founder and head of the business. 

The company claims that by 2024, I’m Laiqa is projected to generate 30 crore rupees in revenue. The brand will also have a combined workforce strength of more than 45 team members, with a team dedicated to working on product innovation, research and development and other important aspects of the business.

I'm Laiqa has reportedly gained more than two million customers, has a following of 25,000 engaged audiences on social media, is available on all major e-commerce platforms and is available in more than 1500 offline stores. 

With its app, Period Pal gives women a personalised platform that combines validated research, credible subject matter experts, technology tools and consumer feedback to make the Menstrual Wellness Quotient, a strong decision model. Period Pal has been downloaded more than one million times in less than six months and is growing quickly to become not just a friend but a true confidante for every woman.

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