Direct-to-consumer (D2C) brand Justhuman, today announced its simultaneous launch in India and the USA with a range of hair and personal care products. The company is the brainchild of Roshini Sanah Jaiswal, who is the promoter and chief restructuring officer of Jagatjit Industries. 

Established in 2021, Justhuman operates under the umbrella of Swanrose India. It claims to have the vision to create products that elevate the lifestyle of human beings. Headquartered in California, Swanrose is affiliated with Jagatjit Industries. In 2020, under the leadership of Jaiswal, Swanrose started manufacturing hand sanitisers during the Covid-19 crisis. It has claimed to establish production and distribution agreements with India, China, the UAE and the USA within a very short span of time. 

According to a company statement, its products combine advanced scientific research with the power of neuropeptides and biotics (pre, pro and post) that tap into the skin-brain connection and cater to the needs of modern consumers seeking clean ingredients in their personal and skin care products.  

Addressing the latest development, Roshni Sanah Jaiswal, the founder and CEO, said, “Justhuman was born out of this desire to create clean, fast, and uncompromisingly effective personal care solutions that empower women to be their best selves. As we expand our personal care and skincare collection over the next couple of months, I am reminded that sometimes the greatest opportunities come from the most unexpected places.”