Bengaluru-based Indian e-commerce firm Dunzo is strengthening its fraud prevention capabilities through a partnership with global risk intelligence company SHIELD. Dunzo claims to be the first quick commerce company in India to leverage mobile-first risk intelligence to tackle fraud and stay ahead of emerging threats. The solution is expected to help Dunzo to build trust with its users by ensuring that genuine customers get maximum benefits while enjoying a seamless customer experience.  

Dunzo will leverage SHIELD’s AI-powered device intelligence solution to pinpoint all fraudulent activities in real-time. The SHIELD ID will help the company to accurately determine the physical devices behind the creation of fake accounts and promo abuse. At the same time, the SHIELD risk indicators will expose devices running malicious apps and tools commonly associated with fraud, enabling Dunzo to take action against fraudulent accounts. The technology is able to stop fraud without requiring personally identifiable information, empowering Dunzo to maintain user privacy without compromising security. The Device Intelligence solution runs entirely in the background throughout Dunzo’s 24/7 service, ensuring that no unnecessary friction is added to the customer journey.

Addressing the development, Kongkan Saikia, Associate Director of Fraud Prevention at Dunzo, commented, “SHIELD’s technology has become an important element in building Dunzo’s strategy against fraud attacks. We are now able to instantly stop fraud attacks at the source, and better use our time on cases that truly require a human touch.”

Gautam Sehgal, Director at SHIELD, added, “Dunzo is a category-defining company whose brand name has become a verb, based on a well-earned reputation for speed and reliability. SHIELD is proud to partner with Dunzo to support the scalability of its services and brand promise, making certain that its resources are channeled towards incentivizing genuine delivery partners and the growth of its authentic user base.”