Snacking brand Farmley has raised $6.7 million in a Pre-Series B round of funding led by BC Jindal Group with participation from existing investors DSG Consumer Partners, Omnivore, and Alkemi Partners.   

The latest capital infusion will be used to expand its footprint in offline retail locations and enhance its brand-building initiatives, the company added in its release.   

Commenting on the investment, Akash Sharma, co-founder, Farmley said, “This new round of investment brings us a step closer to our mission of becoming a household brand and contributing to a healthier world. These funds will play a pivotal role in fuelling our product innovation efforts, in diversifying distribution channels, and in amplifying the brand-building efforts. We would like to make people’s snacking experiences more wholesome by operating on consumer-first principles.”   

Abhishek Agarwal, co-founder, Farmley said, “With the increasing awareness about health and wellness, consumers are looking for options that not only taste good but also provide nutritional value. This fresh infusion of funds will allow us to take our brand to new heights and reach a wider audience of snack enthusiasts. Leveraging our deep sourcing advantage, an in-house product development unit, a robust product-market fit playbook, and an expanding omnichannel distribution network, we are in the right place at the right time”.   

The brand recently welcomed former Indian Cricket Captain Rahul Dravid as its brand ambassador.  

BC Jindal Group representative said Farmley is re-imagining India’s snacking habit with a focus on health and wellness through the development of a healthy snacking segment. We believe Farmley will emerge as India’s leading healthy snacking and dry fruit company through its innovative product positioning and go-to-market strategy in this post-pandemic world where awareness of healthy snacking is on the rise. Farmley brand will become a synonym for healthy snacking in the coming years. 

Founded in 2017, the company has experienced remarkable growth, surpassing the milestone of 300 Crore in Annual Recurring Revenue (ARR) with a remarkable increase of over 400 percent in the last two years. Additionally, the company has achieved positive Earnings Before Interest, Taxes, Depreciation, and Amortization (EBITDA).  

Establishing direct connections with over 5,000 farmers and producers, the company ensures the delivery of unadulterated products to its customers. Having garnered substantial support from notable investors in previous funding rounds, including Omnivore, Insitor, Alkemi Partners, and DSG Consumer Partners, the company has successfully secured $9 million in funding.