eské, a Mumbai-based Direct-to-Consumer (D2C) lifestyle brand that offers premium handbags, briefcases, and accessories has raised a total of $1.5 Million, in a pre-series A round of funding led by Mistry Ventures. This round also witnessed continued support from Fluid Ventures, one of start-up's existing investors 

Founded in 2018, the start-up offers a range of handbags, briefcases, and accessories for the global modern consumer in the price range of Rs. 3,000 to Rs. 10,000.  

The brand has a strong online presence through its own website and various e-commerce platforms, as well as offline stores in select cities across India. Direct-to-consumer lifestyle brand said that it intends to use this capital infusion to expand its product portfolio, open experience centres, enhance its technology platform, and enter new markets.  

 
Commenting on the fundraiser, Shivam Khanna, founder and CEO of eské, said – “Their long-term approach and patient capital will allow us to build eské into a world-class brand, with robust unit economics. India has long been known as a product exporter and brand importer. We will change that. Leveraging our decades of manufacturing expertise producing for the world’s finest brands, we will unleash our manufacturing capabilities, combining them with technology, to build a globally recognised lifestyle brand from India.”  

Zahan Mistry of Mistry Ventures said that they were impressed by eské’s vision and execution. “The product quality of eské stands well above anything we have seen in the market. Their innovative and integrated supply chain enables them to turn around inventory, and new styles extremely fast. We believe that eské has the potential to become a beloved brand in this space, and we are excited to partner with them in their journey.” 

Mistry Ventures is a venture capital firm based in Mumbai. Mistry Ventures was Set up by the late Cyrus Mistry, Mistry Ventures is a venture capital firm based in Mumbai. It has been actively involved in investing in start-ups across multiple domains, including D2C, SAAS, agritech, and more.