India’s EV platform BLive has launched Green Hospitality Program (GHP) to promote green mobility and climate-conscious tourism in the hospitality industry.  The company has claimed in a statement that the initiative will help the hospitality industry to deliver an environment-friendly experience to their guests inside the campus, as they are going to use EVs for all internal transportation. Apart from that it will also help them to meet their ESG Goals and reduce their overall carbon footprint.

The company is planning to extend the benefits of this programme to more than 200 hotels and resorts in the next two years. It is looking to deploy 1,000 electric vehicles under this programme to cater to nearly 20,000 travellers in a month. It has claimed to act as a one-stop shop also for hospitality brands to help them buy, rent or lease electric vehicles in a hassle-free manner.

Under GHP, BLive plans to provide hotels, resorts and hospitality chains with a range of EV options including e-cycles, electric two-wheelers, three-wheelers, and four-wheelers along with fast charging stations on their premises.  It has joined hands with the JW Marriott Bengaluru, Novotel and Varca Le Palm Goa to kick off the initiative. In its current partnership, the company has provided EV charging infrastructure to Novotel, electric 3-wheelers to Heritage Village Club and Varca Le Palms Beach Resort Goa, and 5 e-cycles to JW Marriott.  

Addressing the development, Ronan Fearon, General Manager of JW Marriot, expressed, “With rising environmental concerns, it is crucial to adopt the best practices that enable us to deliver environment-friendly experiences to our customers and become more sustainable. Our partnership with Blive will support us in accelerating EV adoption and achieving our common objective of building a cleaner and greener future"

Elaborating on the GHP program, Samarth Kholkar, CEO and Co-Founder, of BLive said, "The hospitality industry is a burgeoning sector that is experiencing a boom with a rise in the number of travellers flocking to various destinations. Thus it becomes imperative for hospitality brands to switch to sustainable practices to cater to the demand by minimizing their impact on the environment. The role of electric vehicles in combating climate change has been acknowledged by all."