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34% Increase In Number Of Women Taking Up Delivery, Drivers, Technician Jobs, Says apna.co

Women from tier II cities and beyond are said to be dominating the job market

34% Increase In Number Of Women Taking Up Delivery, Drivers, Technician Jobs, Says apna.co
POSTED ON January 18, 2023 5:10 PM

With an increase in the number of women joining the workforce, the doors of financial freedom and self-sufficiency have also opened. Women from all over the country are reportedly seizing opportunities and choosing job roles that were hitherto dominated by their male counterparts.

In 2022, jobs and professional networking platform, apna, witnessed more than 31 million professional conversations among women from Tier I, Tier II, and beyond cities with an overall 36 per cent year-on-year (YoY) increase in women users on the platform. As per the report, it saw around an 80 per cent increase in the number of new women users on its platform.

By recruiting more women, companies hope to foster diverse workforces, inclusive workplaces, and an overall culture of equity, said apna.

The company has seen a 2.5x increase in job postings for part-time jobs on the platform along with a 3x surge in job postings for full-time jobs, it added.

Companies like Paytm, Zomato, Rapido, and Swiggy among others, have reportedly been among the top partners posting maximum jobs for women to diversify their workplaces. Apart from tier I cities like Hyderabad, Kolkata, and Chennai, job postings in tier II cities like Indore have seen a 28 per cent YoY surge, while Chandigarh and Lucknow have seen a 15 per cent increase each.

The report further suggested that while women have been taking up job roles in all sectors, they have also started opting for unconventional roles for flexibility and better income opportunities. Interestingly, labor-intensive roles such as delivery, lab technicians, factory workers, and drivers saw a 34 per cent increase in job applications, coming in exclusively from women. 

“2022 has demonstrated that female users are not just looking for jobs out of necessity but to be financially independent, and to create their own identities in the increasingly competitive job market. In fact, in 2022, 60 per cent more women applied for night shift jobs, demonstrating that apna has earned the trust of women and is their preferred platform,” said Manas Singh, chief business officer, apna.co.

Founded in 2019, apna.co is a jobs and professional networking platform. The company has raised more than $190 million from marquee investors such as Tiger Global, Owl Ventures, Insight Partners, Lightspeed India, Sequoia Capital India, Maverick Ventures, GSV Ventures, Greenoaks Capital and Rocketship.vc.

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