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Jewellery Brand Amama Secures Seed Funding from She Capital

The company plans to utilise the fund to boost its digital presence and improve its logistics and operations efficiency

Jewellery Brand Amama Secures Seed Funding from She Capital
Anisha A Singh, founder of She Capital (Left) and Nikita Gupta, founder of Amama (Right)
POSTED ON January 18, 2023 5:20 PM

Delhi-based jewellery marketplace Amama has raised $0.25 million in a seed funding round led by She Capital, a fund, which aims to invest in consumer tech start-ups led by women. 

The company plans to utilise the capital to boost its digital presence and strengthen its logistics and operations efficiency. 

Prior to Amama, She Capital invested in multiple companies like Samosa Singh, Clovia, Yuva Kabaddi and Nova Nova. With Amama, it has now marked its foray into the online jewellery marketplace. 

Founded in 2018 by Nikita Gupta, the company has established a team with 80 members. In the coming times, the company aims to bolster its footprints more in the Indian market and wants to expand its services in the global arena. 

Talking about the latest development, Gupta said, “This funding will allow us to bring our vision to life and create even more beautiful and meaningful pieces for our customers, whom we refer to as Amama Lovers, worldwide."

"We’ve known Nikita for a while now, and absolutely love what she is building and how she has gone about creating a cult following around Amama. We’re excited to be a part of Amama’s growth journey along with this determined entrepreneur," Anisha A Singh, the founder of She Capital, said. 

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