1Bridge (RubanBridge Pvt. Ltd), a district commerce platform has acquired all the technology assets of eSamudaay, one of the earliest partners of ONDC, and has been instrumental in onboarding thousands of sellers on the ONDC network in markets like Udupi, Meerut, and Mysore. 

eSamudaay was also recently awarded as the “Winner for Operational Excellence” (Seller Application) at the 1st Edition of the “ONDC Elevate Awards', highlighting its leadership position as a longstanding partner of ONDC.  

Ravinder Singh Mahori, co-founder and CTO of eSamudaay has transitioned to 1Bridge as CTO and will join the leadership team at 1Bridge to accelerate this ambitious large-scale district rollout of infrastructure and capabilities. 

Commenting on the development, Madan Padaki, founder, and CEO of 1Bridge, said, “Over the last 7 years of our existence, we have served over 2 million customers through a network of 21,000+ local entrepreneurs, spread across 18,000+ villages in 75 Districts across South and Western India. With the experience of executing over 70 million commerce and last-mile delivery transactions in rural markets, we are now leveraging this expertise by acquiring the technology assets of eSamudaay to take digital commerce deeper into the districts. Our assisted commerce model built on ONDC rails will enable millions of new-to-digital buyers and sellers to experience the power of access, choice, and convenience that digital commerce brings.” 

The platform has also announced an equity funding of Rs 4 Crores from its existing institutional investor C4D Partners, as well as Sudhanva Dhananjaya Family Office and other angel investors in a bridge round, as a run-up to its larger Series A capital raise of Rs 40 Crores.  

1Bridge is an ONDC-ready, rural commerce full-stack model operational in 18,000+ villages of 75 districts across 6 states (Karnataka, Andhra Pradesh, Maharashtra, Telangana, Tamil Nadu, Odisha) through a 21,000+ network of 1Bridge Advisors(1BAs) as our trusted local entrepreneurs.