Hygiene and wellness brand Pee Safe has raised $3 million out of their total round size of $6 million (approximately Rs 50 crore) as part of Series B. The funding was led by Natco Pharma Limited, a leading pharmaceutical company, and Rainmatter Health, supported by Nithin Kamath and Nikhil Kamath, founders of Zerodha. Alkemi Growth Capital, an existing investor, also participated in the round. 

Founded in 2013 by Vikas Bagaria, and Srijana Bagaria with just one product in the toilet seat sanitizer segment, the company has diversified in six years. The company has evolved into a comprehensive personal hygiene and fast-moving consumer goods (FMCG) brand.  

Vikas Bagaria, the Founder and CEO of Pee Safe, expressed enthusiasm regarding the recent investment, stating, "We are thrilled to secure strategic funding from esteemed pharmaceutical and wellness players like Natco Pharma and Rainmatter. This funding will accelerate our expansion efforts and establish us as the leading brand in the rapidly growing intimate wellness sector, which boasts a remarkable CAGR of 16 per cent. Over the past five years, Pee Safe has achieved a remarkable growth rate of 100 per cent CAGR, surpassing market expectations." 

Earlier this year, the company elevated Rithish Kumar, one of the early founding members as the Co-founder. Commenting on the transaction he added, “The newly acquired funds will be utilised to expand our retail presence in India, expand overseas with an omnichannel approach, and allocate additional resources to marketing and awareness initiatives. Currently, we are available in over 15,000 physical retail stores across 70+ cities in India and maintain a strong online presence on major e-commerce platforms, in addition to our own online platforms. We also export to 20 countries in 5 continents.” 

The company has served over 6 million customers (with over 700K registered customers on their website) and impacted the lives of over 200K menstruators from underprivileged backgrounds through awareness drives and donated over a million menstrual care products. In January 2020, Pee Safe was awarded Amazon Best Brand of the Year 2020 in the presence of Jeff Bezos for their remarkable achievements on Amazon India. The company has served over 6 million customers and has over 700K registered customers on its website.