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Youtube Announces New Generative AI Products To Usher An Era Where Anyone Can Be A Creator

At its Made on YouTube event, the company revealed that YouTube Shorts has now climbed to over 70B daily views from over 2B signed-in users monthly

Youtube Announces New Generative AI Products To Usher An Era Where Anyone Can Be A Creator

Outlook Start-Up Desk

POSTED ON September 22, 2023 11:11 PM

At Made On YouTube, the platform unveiled a suite of artificial intelligence (AI)-powered capabilities that will help both new and established creators and artists create, edit, and share content in bold new ways. These AI-powered tools will help unlock new forms of creative expression, remove the friction from the creative process, and allow YouTube creators to reach more viewers.

Later this year, YouTube will introduce Dream Screen, a new experimental feature that allows creators to add AI-generated video or image backgrounds to their Shorts simply by typing an idea into a prompt. With Dream Screen, creators will be able to generate new, fantastic settings for their Shorts that are only limited by the bounds of their imagination.

Since launching Shorts in 2020, Shorts has climbed to over 70B daily views from over 2B logged-in users monthly. 

To help anyone create and share videos right on YouTube, the platform has launched a new mobile app called YouTube Create, which was designed to empower creators to get started with a suite of production tools to edit their Shorts, longer videos, or both.

The app offers video editing tools, including precision editing and trimming, automatic captioning, voiceover capabilities and access to a library of filters, effects, transitions and royalty-free music with beat-matching technology so that creators can produce their next YouTube video without relying on complex editing software. 

YouTube has consulted with more than 3k creators in the process of building YouTube Create.
Currently in beta on Android in select markets, including the United States, Germany, France, United Kingdom, Indonesia, India, Korea, and Singapore, YouTube Create is free of charge. 

YouTube is helping take the heavy lifting off creators and giving them more efficient tools to help them come up with new ideas and reach new audiences. It is bringing Aloud, an AI-powered dubbing tool, into YouTube so creators easily reach audiences well beyond their primary language. Available to select creators, the feature is currently being tested in English, Portuguese, and Spanish.

Next year, assistive search in Creator Music will make it easier for creators to find a soundtrack for their videos. Creators can simply type in a search query and AI will suggest the right music at the right place. Creator Music is currently available in the US, and we look forward to expanding as quickly as possible.

Next year, YouTube Studio will tap generative AI to spark video ideas and draft outlines to help creators brainstorm. These insights are personalized for each channel and based on what audiences are already watching and interested in. 

YouTube has been testing early versions of AI-powered tools in YouTube Studio with creators, and more than 70 per cent of those surveyed said it’s helped them develop and test ideas for videos.

Neal Mohan, YouTube’s chief executive officer, said, “We shared new updates that will help creators and artists push the boundaries of creative expression—by making the difficult things simple and impossible dreams possible. Making it easier for creators anywhere to create content they love is core to YouTube’s commitment to putting creative power into the hands of billions of people. This is the start of a new era of creativity. We can’t wait to see what our incredible community of creators and artists make on YouTube.” 

Lyor Cohen, YouTube’s Global Head of Music, added, “The potential of AI is incredibly exciting. But as with any new technology, we have to approach it responsibly. What Artists, Songwriters, and Producers do is something that is uniquely human, that cannot be replaced by technology. We see AI as a tool that can be used by artists to amplify and accelerate their creativity. And we are committed to working alongside the creative community within our AI Music Incubator, which has now expanded globally.”

These creators and artists are using YouTube to drive forward the future of creative expression and explain how the announcements shared will impact the broader ecosystem.

YouTube creator Alan Chikin Chow said, “It’s really great to see a dedicated Create app because it gives creators the confidence that whatever we make on YouTube Create will be optimised for the platform. An app like this will open the door for more people and make becoming a YouTuber that much more accessible.”

YouTube creator Jade Beason noted, “I am all about efficiency. I’m really excited about the AI-powered insights because it’s taking what I already do - scouring the internet, looking at Google Trends, taking my viewers’ suggestions - and quickly giving me ideas for videos to get inspired to make and put my own spin on.”

According to YouTube creator Cleo Abram, AI tools can help shrink the gap between what one imagines and what one can make instead of shrinking one's ideas. “And because they help us shrink that gap, these tools can increase access to the conversation,” she said.

Artist, songwriter and producer Charlie Puth said, "I’m thrilled to be a part of YouTube's AI Music Incubator. GenAI technology is a powerful tool, and I’m grateful YouTube is collaborating with artists while developing their technology to ensure it ultimately accelerates creativity instead of replacing it."

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